I love writing, creating stories and screenplays. Studying the perception of an image, creating recognizable icons.
Storytelling
Catalogue copywriting
Brand graphic study
Storytelling
Telling about a ceramic collection
Active participation in the definition of the copy to be included in the line catalogues and video material of the ceramic collections of the Cerdisa Ricchetti Group.
Date: September 2016
Category: Video storytelling
Catalogue copywriting
A story in which to identify
Having obtained the diploma in the classical high school I like to tell and know how to transmit in written form anything. The language and etymology of words are important.
Sometimes catalogue and video are treated as real storytelling where the design project accompanies the narrated events, sometimes instead they are focused on the description of the details and on technical characteristics of the collection.
Date: July 2010
Category: Copywriting
Brand graphic study
Create an identity for Moleskinerie brand
Brand identity is how the company wants the brand to be perceived by its consumer. it helps to define the personality of the product, the service or the company itself. In other words, it is the voice that the company gives to its product or service.
These sketches represent an example of brand identity study (Moleskinerie, a fan blog of Moleskine) designed for a contest.